About
Our Journey:
The Heartbeat of PEIEN
23 August 2021: The Birth of PEIEN
On a warm August day, the dream of PEIEN took its first breath. What began as a simple idea to create the perfect cat stick quickly evolved into a brand dedicated to enhancing the lives of our feline friends. This marked the inception of PEIEN, a brand that stands for quality, innovation, and love for cats.
1 March 2022: Unveiling the Classic Tofu
After months of research and development, we proudly introduced our Classic Tofu cat litter. This wasn't just a product launch; it was a statement of our commitment to sustainability and superior performance. The Classic Tofu became an instant favorite among cat owners, setting a new standard in the industry.
30 April 2022: Expanding Our Horizons
Our journey continued with the launch of the Training Pad and Deodorant Beads. These products were designed with the same meticulous attention to detail and quality that our customers had come to expect. Each product represented a step forward in our mission to provide comprehensive solutions for pet care.
15 December 2023: Innovation at Its Finest
December brought a double celebration with the launch of Minion Tofu and Advanced Tofu. These products showcased our relentless pursuit of innovation, offering enhanced features and benefits that addressed the evolving needs of our customers. The Minion Tofu, with its playful design, and the Advanced Tofu, with its superior absorbency, solidified our place as market leaders.
1 June 2024: Breaking New Ground
As we entered mid-2024, we introduced the Odour Suppression Tofu. This product was a testament to our dedication to continuous improvement and customer satisfaction. Its advanced formula not only controlled odors more effectively but also reinforced our brand's reputation for excellence. We expanded our product line with the introduction of Odour Suppression Tofu, Kitten Tofu, Giant Tofu, and 6G Tofu. Each variant was crafted to meet specific needs, further cementing our commitment to innovation and quality.
15 July 2024: Expanding Pet Care Solutions
Continuing our journey, we launched a range of pet care products including the Auto Water Feeder, Auto Food Feeder, Pet Dryer, Trapper Mat, Scratcher Board, and Hammock. These additions were designed to enhance the convenience and well-being of our customers and their pets.
25 July 2024: Oh My Meow Midvalley Exhibition
Our journey culminated in a grand exhibition at Midvalley. The "Oh My Meow" event was a celebration of our achievements and a glimpse into the future of PEIEN. It was an opportunity to connect with our community, share our story, and showcase our innovative products. This exhibition marked a new chapter in our journey, filled with promise and potential.
27 July 2024: Aiming for the Stars
In July, we embarked on an ambitious journey to enter the Malaysia Book of Records for "Most Tofu Cat Litter Sold in a Year." This milestone was not just about numbers; it was about recognizing the trust and loyalty of our customers who made it all possible. It symbolized our collective success and the strong community we had built around PEIEN.
Beyond 2024: Just the Beginning
Our journey is far from over; in fact, it's just beginning. Each milestone is a stepping stone towards greater innovation and better solutions for our feline friends. As we look to the future, we remain committed to pushing the boundaries, driven by our passion and the trust of our loyal customers. Join us as we continue to write the next chapters of our story, always with your beloved pets at the heart of everything we do.